Marketing, sales, media and lead generation
BUSINESS SERVICES TRADE SHOW
Event for services
The Arena showcases the services companies use to attract customers, expand into markets and automate operations.
Market entry, legal, finance and people
IT, AI, software and operations
LIVE ROTATION · DISCOUNTS · AUDITS · DEALS
Companies offers
See a useful capability and one concrete offer before you decide who to meet.
AI matchmaking for events, a 5,000+ member Dubai business community and practical event-tech integrations.
Free 30-minute LeadChats audit and a warm-introduction map for your next business event.

UAE market-entry campaigns, bilingual production and performance marketing for B2B services.
20% off a launch sprint plus a free campaign audit for companies entering Dubai in 2026.

CRM architecture, workflow automation and practical AI adoption for service teams of 20–200 people.
A free operations diagnostic and a ready-to-build automation backlog for one business process.

YOU HAVE SEEN THEIR OFFERS · NOW ADD YOURS
Your Offer
A free company molecule can enter the rotation even if you do not book a spot.
I am useful with…
I offer…
GUARANTEED ACCESS · 12 ALREADY BOUGHT
Buy Fullday Spot
Buy one of 32 identical spots for the whole day. Every sale reduces the shared pool available for free one-hour trials.
Each module joins two spots back-to-back. All 16 modules are placed on an evenly spaced grid inside the 500 m² hall.

One TV, two bar stools, one round bar table, LeadChats and media coverage.
20 UNSOLD SPOTS × 8 HOURS
Waitlist for Free 1-hour Slots
Up to 160 trial hours can be assigned from the unsold spot pool. Availability falls when another full-day spot is bought.



No*** Gr**** FZ-LLCMarketing & Sales
WAITLISTBr**** **** *** LLCLegal & Finance
WAITLISTPe**** Ope****** FZEHR & People
WAITLISTCl*** Pa*** DMCCMarket Entry
WAITLISTFl***** Sys**** LLCIT, AI & Operations
WAITLISTSt**** Me*** FZCOMedia & Content
WAITLISTHIGHLIGHTS · NOT THE FULL LINE-UP
Talk Shows
Three days, three business tasks. Switch the day to navigate the conference track.
11:30Amira Al Mansouri
Co-founder · Growth strategistFrom SMM Reach to a Qualified Sales Pipeline
14:00Mateo Garcia
Creative director · B2B media strategistEarned Attention: B2B Media People Remember
16:00Aisha Rahman
People operations partnerHiring the First UAE Team Without Slowing the Launch
FROM THE FIRST ARENA VERSION
Partners & Media








SHORT ANSWERS
FAQ
How much is a visitor pass?+
Free with registration. Add one current business need and we can start matching you before the event.
What are LeadChats?+
Short relevant introductions between your current need and a company at The Arena that can help.
How long should I plan for the visit?+
Two to three focused hours is enough for the floor and arranged meetings. Stay longer for Talk Shows and evening networking.
Where is The Arena?+
Arjaan by Rotana, Dubai Media City. Final arrival details come with registration.