OUR TECHNOLOGIES
Emirates Fashion Week 2025 ran its digital core on our technologies. They turned the event into an interactive, media-rich experience where every guest, designer and brand was connected. The same technologies work at The Arena.
Case: Emirates Fashion Week 2025 · 4–13 November · Dubai
With TV Lobby, Emirates Fashion Week set up a studio inside the venue where designers, stylists and opinion leaders were interviewed on camera. Thanks to the Realtime.Media pipeline, each interview was instantly edited, branded and published during the event. In 2025 this resulted in hundreds of professional-quality video stories.
Networking was powered by Expochat. This AI tool matched visitors and industry professionals by shared interests and opened conversations with built-in icebreakers. Instead of chance encounters, participants got real connections and measurable outcomes.
Every exhibitor and designer had personal QR codes. Scanning a code captured the lead instantly — no business cards, no delay — so every conversation turned into a follow-up.
No apps. No logins. Visitors connected through their browsers to vote in live polls, interact with speakers, explore designer profiles and see real-time updates. Traditional shows became interactive experiences.
On giant LED walls across the venue, MediaWall streamed live interviews, designer highlights and guest profiles. Every visitor became part of the digital story, and the event was documented in real time.
Branded instant photography, projected on venue screens and delivered straight to guests' phones. Guests shared their photos online — personal pride turned into event marketing.
Live interviews and highlights were edited at once and embedded into websites and social media through iFrame players: an always-on media presence and ready-to-share content for every participant.
Watch live runway presentations, explore new collections and discover designers that match your style.
Get professionally shot event photos instantly and share branded, high-quality pictures across social media.
Attendee photos are shown on the large screens of the venue.
Connect with the right people: fill in your interests and the system suggests matches.
Every spot at The Arena gets matchmaking, QR lead capture and media visibility.