- Marketing Services
- Sales & lead generation
- Media & PR
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- Partnerships & events
THEARENA
THIS FALL 2026DUBAI MEDIA CITY
BUSINESS SERVICES TRADE SHOW · DUBAI
Trade Show for services, not goods
Showcase your service on the screen of a ready spot. At the event we introduce you to relevant visitors.
Free to visit · Free 1-hour trial slot · Full-day spot AED 4,000 AED 3,000 · Early bird price
A new type of trade show — for service industries, with no money spent on boothsMore Details
THE ARENA · B2B SERVICES EXPO
Five business tasks. One Arena.
- Attract clientsSERVICES
SEO & ads · Branding & PR · Lead generation · SMM & content · Video · Sales outsourcing
- Reduce costsSERVICES
Outsourcing · Accounting & payroll · Procurement · Logistics · Leasing · Facility management
- Expand marketsSERVICES
Company setup & free zones · Market entry · Franchising · Funding & banking · M&A · Strategy
- Navigate rulesSERVICES
Tax & VAT · Legal & compliance · Visas & PRO · Cybersecurity · Recruitment · Training
- Automate processesSERVICES
CRM · AI agents & chatbots · ERP & finance software · BI & data · Custom software · Cloud
TWO DAYS · ONE JOB TO BE DONE EACH
Two days of services for B2B companies
Each day is built around one job to be done in your business: get clients, automate work or enter a new market. Come on the day of your job.
- AI Services
- IT infrastructure
- Software & SaaS
- Cybersecurity & data
- Process & workflow
Legal, finance, HR and market-entry companies exhibit on both days.
- Market-entry Services
- Legal & compliance
- Finance & tax
- HR & recruitment
- Business setup & operations
LIVE REPORTAGE · PHOTO & VIDEO BY OUR MEDIA TEAM
Inside the Trade Show
Why services need a different trade showMore Details
HOW THE FORMAT WORKS
Services are sold by talking, being seen and being trusted
The Arena gives service companies three things: sales meetings, media visibility and expert talks.
A service cannot stand on a shelf. The Arena brings you meetings with visitors who need your service.
People cannot buy a service they have never seen. Interviews, photos and video help people find your expertise.
Panels and talks bring company leaders into one conversation.
DISCOUNTS · FREE AUDITS · DEALS
Live Offers from Service Companies
Each card shows what a company helps with and one special offer. Read first, then choose who to meet.
150OFFERS
We help with
AI matchmaking for events, a Dubai business community of 5,000+ members and event-tech set-up.
Our offer
Free 30-minute LeadChats audit and a list of useful introductions for your next business event.
We help with
UAE market-entry campaigns, content in two languages and paid ads for B2B services.
Our offer
20% off a launch campaign and a free campaign audit for companies entering Dubai in 2026.
We help with
CRM set-up, workflow automation and practical AI for service teams of 20–200 people.
Our offer
A free review of your operations and a ready automation plan for one business process.
We show your offers and discounts on this site and on the big screens at the venue during the event (our SecondScreen technology). After review, your company name and what you help with — never your contacts — are published on this page and in files made for AI crawlers and agents (llms.txt, /api/offers). People who ask ChatGPT, Claude, Gemini, Grok, Perplexity, Muse, DeepSeek and other AI assistants can find your company, not only search-engine users.
Be found by AI assistants. Your company name and what you help with — never your contacts — are written for AI crawlers and agents, so people who ask ChatGPT, Claude, Gemini, Grok, Perplexity, Muse, DeepSeek and others can find you, not only search-engine users.
How an offer becomes a meetingMore Details
HOW THE FORMAT WORKS
From an offer card to a meeting
A visitor sees an offer, asks for it, and we introduce both sides — before the event or at the event.
Visitors browse offer cards on this site and on the big screens at the venue.
One click on “Get this offer” and an email are enough. The free visitor pass is included.
We tell the company that someone wants its offer and connect both sides by email.
We suggest a time to both sides — for example, before or after lunch on the event day.
LEAD GENERATION · HOW LEADCHATS WORK
Arena introduces you to the relevant visitors
LeadChats are chats that our AI opens at the event between you and relevant visitors — people whose business need fits your service.
Write what your company helps with and what you need now. One sentence each.
At the event our AI finds visitors whose need fits your service. These are your leads.
You and the visitor get a short chat: why to talk and the number of your spot. Full day: up to 50 arranged introductions. Trial hour: up to 5.
LeadChats50 arranged
- Nadia K. · MARKETINGLooking for a UAE launch partner…
- Omar R. · SAASWhich spot are you on?
- Priya S. · HRWe hire marketers for teams…
- Luca B. · LEGALCan we review the contract on site?
- Mei T. · FINTECHPayments stack — 15 minutes?
- James O. · LOGISTICSFreight routes to KSA, quick chat.
- Sara H. · EXEC SEARCHTwo senior roles to close by Q4.
+43 more arranged introductions
Arena IntroductionsLeadChat
Arena · Yuri, meet Tamara (Sandstone People, HR services). She hires marketers for teams like yours — Spot 17, Attract day.
Hi Tamara — I’ll come by before 14:00.
Tamara · See you at the spot — I’ll show how we staff UAE launches.
Up to 50 arranged introductions per full-day spot — this is what you pay for. Left: your list of leads. Right: one lead, opened.
What you get on a spotMore Details
HOW THE FORMAT WORKS
Bring one person and a laptop. The spot is ready.
You do not need to design a booth, or build and dismantle walls. We give you a ready place to meet and to present.
No booth building, no set-up days and no dismantling costs.
Each spot has a TV, a round bar table and two bar stools.
You pay for meetings, leads and media visibility — not for walls.
FULL-DAY ACCESS · 12 OF 32 SPOTS SOLD
Venue Plan
A 500 m² hall, 16 double-sided units, 32 full-day spots. One unit = two spots, back to back. One spot = eight 1-hour slots.
Hall map
500 M² · 16 UNITS · 32 SPOTSENTRANCE
1 UNSOLD SPOT = 8 FREE HOURS FOR 8 COMPANIES
ONE UNSOLD SPOT
Bring only your laptop with your presentation — slides, PDF, video, website or anything else.
8 COMPANIES
One company per hour. Each company gets 5 arranged LeadChats.
- 10–11 AMCompany from waitlist5 LeadChats
- 11 AM–12 PMCompany from waitlist5 LeadChats
- 12–1 PMCompany from waitlist5 LeadChats
- 1–2 PMCompany from waitlist5 LeadChats
- 2–3 PMCompany from waitlist5 LeadChats
- 3–4 PMCompany from waitlist5 LeadChats
- 4–5 PMCompany from waitlist5 LeadChats
- 5–6 PMCompany from waitlist5 LeadChats
More early-bird sales can add more spotsMore Details
POSSIBLE EXTRA CAPACITY · SAME EVENT DAYS
Early-bird sales can add more units
If early-bird sales pay for production, we can build 2, 4 or 6 more double-sided units for the same dates. One unit = two spots, back to back. One spot = eight 1-hour slots.
+2 units = +32 slots · +4 = +64 · +6 = +96.
This is a plan, not a promise.
CHOOSE HOW YOU JOIN
Pricing
Visit for free. Try a spot for one hour for free. Or book a guaranteed full-day spot.
Want to visitFREE
Free entry to the event. At the event we introduce you to the companies that can help your business.
Want a trial slot + 5 leadsFREE
1-hour only
One hour on an unsold full-day spot, one time per company, with 5 LeadChats. A slot is not guaranteed: any company can buy the whole spot before the event. Your company can buy it too.
Want a full-day spot + 50 leadsAED 4,000AED 3,000Early bird
Your own spot for one full day, 50 LeadChats with relevant visitors and media coverage. Confirmed after payment.
Why the trial hour is freeMore Details
HOW THE FORMAT WORKS
Where the free hours come from
Every full-day spot is already built. If a spot is not sold, it would stand unused. Under the #JoinDubai program for small businesses, we split each unsold spot into free 1-hour trial slots. There is no hidden cost.
12 paid full-day spots: each company has its own spot for one full event day.
1 spot = 8 slots. 20 unsold full-day spots × 8 = up to 160 free trial slots. Each slot is one hour for one company from the waitlist.
Any company can buy a whole full-day spot before the event — your company too. Each spot sold removes eight free slots, so a trial slot is never guaranteed.
FREE TRIAL · A SLOT IS NOT GUARANTEED
Waitlist for Free 1-hour Timeslots
Apply for a free 1-hour trial on an unsold spot. A slot is not guaranteed: each full-day spot sold reduces the number of free slots.
This is not a lottery. We give out free slots only on unsold full-day spots, if any remain — by schedule and by service category.
Want a better chance? Add a link to your post. What to announce?
Post in any of your social networks that your company will be at The Arena in Dubai, this fall 2026. You do not have to tag us. Then apply again with the link to the post: it gives you one more entry (MADE PROMO in the list) and a better chance.
How the conference worksMore Details
HOW THE FORMAT WORKS
A conference inside the trade show
Talk shows run in the same hall as the spots, on both days. You listen to a speaker and then meet the company at its spot.
Day 1: attract clients. Day 2: automate operations. The talks of a day follow the service categories of that day.
Interviews, panels and round tables with company leaders — not long lectures.
The talk shows are for a closed B2B business audience. Invitations are sent by email.
We can record a talk and cut it into short videos that the speaker and the company can share.
The speakers below are examples. The final programme will be published on this page before the event.
Write to ask@thearena.show with the topic and the name of your speaker.
LIVE AT THE EVENT · SELECTED TALKS
On-site Talk Shows
Talks run in the hall on both days. Choose a day to see its speakers.
11:30NOURA GROWTHSAMPLE
Amira Al Mansouri
Co-founder · Growth strategistFrom SMM Reach to a Qualified Sales Pipeline
14:00SIGNAL HOUSESAMPLE
Mateo Garcia
Creative director · B2B media strategistEarned Attention: B2B Media People Remember
16:00SANDSTONE PEOPLESAMPLE
Aisha Rahman
People operations partnerHiring the First UAE Team Without Slowing the Launch
16:00CLEARLINE LEGALSAMPLE
Luca Bianchi
Partner · Commercial complianceUAE Contracts: Five Clauses That Protect the Deal
How we keep your company visible after the eventMore Details
HOW THE FORMAT WORKS
Our technologies for media footprint & your brand awareness
Our Media Center turns good conversations at the event into content you can use later.
01TV-STYLE INTERVIEWSYour representative explains your service or your news on camera.
02RECORDED TALKSWe can record round tables and panels and cut them into reels, shorts and stories.
03QUOTES FOR PRUse speaker quotes in news, media kits and your social channels.
04READY TO SHAREGet short branded interviews and guest photos fast — post them the same day.
05SEARCH VISIBILITYPartner packages can include a magazine review and a website mention that Google can find.
06MEET DECISION-MAKERSAt the Who's Who dinner, the organiser introduces decision-makers to each other.
PLANNED
Planned Partners & Media
The Arena vs a traditional exhibitionMore Details
HOW THE FORMAT WORKS
Built for services, not goods
The Arena replaces booth building with a regular format for sales, media and introductions.
Both formats bring visitors who walk past. The Arena also brings you leads matched to your service.
A focused Arena every quarter keeps your sales active all year — not one big budget once a year.
Media coverage, talk-show content and introductions to decision-makers are part of the format.
No booth building and no set-up days. One sales person and a laptop are enough.
FROM OUR LINKEDIN
Why a trade show for services matters
SHORT ANSWERS
FAQ
What do I need to bring?+
One person and one laptop. The TV, HDMI cable, round bar table and two bar stools are already on the spot.
What can I show on my spot?+
Services only. You showcase a presentation of your service on the TV of your spot: slides, a PDF, a video or a live demo. The Arena is a trade show for services, not for goods.
How do I get leads?+
In two ways: visitors who walk past your spot, and LeadChats — chats that our AI opens at the event between you and relevant visitors.
Can I test the format first?+
Yes, once. Join the waitlist for a free one-off 1-hour trial. Trial slots come only from full-day spots that are not sold.
Why is the trial free?+
An unsold full-day spot would stand unused. We split it into eight free 1-hour trial slots, so smaller companies can test the format before they pay. A slot is not guaranteed: any company can buy the whole full-day spot before the event — your company can buy it too.
Is this a lottery?+
No. There is no draw and no prize. We give out slots on unsold spots, if any remain, by schedule and by service category. To raise your chance, post about your participation and add the link: it gives you one more entry.
Can a trial become a full day?+
Yes. You can upgrade to a full day at the early-bird price while spots last. Your waitlist place also moves to the next Arena.
When and where is The Arena?+
This fall 2026 in Dubai Media City. Exact dates will be announced soon. Join the waitlist and we will email you the dates.
INVESTING IN DUBAI
How The Arena supports the economy of Dubai & the UAE
Ten ways The Arena fits the strategies of Dubai and the UAE.
InvestUAEIn line with InvestUAE and the UAE National Investment Strategy 2031
The Arena brings its own technology into Dubai’s business economy: SecondScreen, Realtime Media, TV Lobby and AI matchmaking, plus a decade of event-tech experience.
#JoinDubaiDubai Economic Agenda D33In line with the Dubai Economic Agenda D33
A regular Arena brings service-company deals, media and introductions all year, not once a year. Participants also share Dubai’s business story with their own networks.
#JoinDubaiUAE Tourism Strategy 2031In line with the UAE Tourism Strategy 2031
A two-day services show brings business visitors to Dubai. Visitors meet suppliers, and companies share their Dubai experience with decision-makers abroad.
#JoinDubaiDET · SMB DevelopmentIn line with Dubai DET strategy for SMB development
The Arena lowers the cost of market entry for small businesses: 20 unsold full-day spots can become 160 free 1-hour trial slots, and a guaranteed full day has an early-bird price.
#JoinDubaiDubai AI MinistryIn line with Dubai’s AI and digital-economy agenda
Arena matchmaking is a practical use of AI: one sentence about a company need becomes Introduction chats for visitors and LeadChats for exhibitors at the event.
#JoinDubaiDubai RDI ProgrammeIn line with Dubai’s Research, Development and Innovation Programme
The Arena is a live test of event technology, instant media and AI introductions for service industries. We measure it by real meetings in the hall.
#JoinDubaiNet Zero 2045In line with Net Zero and the UAE Circular Economy Policy
No booth walls, no build-up days and no single-use decoration. The same 16 double-sided units are used again at every Arena, so there is no construction waste.
#JoinDubaiDWC Airport & Expo CityIn line with Dubai’s exhibition and connectivity strategy
A regular services show uses Dubai’s global flight connections: companies fly in for focused business visits, find suppliers and get a reason to return.
#JoinDubaiUniversal Blueprint for AIIn line with the Dubai Universal Blueprint for Artificial Intelligence
The Arena uses AI matchmaking and practical event technology. This helps service companies start using AI to grow and shows Dubai’s strength in innovation.
#JoinDubaiDubai ChambersIn line with Dubai Chambers’ global-growth partnerships
Local firms meet visiting buyers. International companies meet the suppliers they need to set up and grow in Dubai. This supports deals, hiring, partnerships, licences and new branches.
#JoinDubai
A real hall, a real team and a real company. Here is who is responsible.
Built by MeYou Arena Events LLC — the Dubai event-tech company with live-event technologies. We have organized events and built event tech since 2014. The live reportages from GITEX, Emirates Fashion Week and #JoinDubai on this page are our own production. CEO: Stepan Danilov.
- CompanyMeYou Arena Events LLC
- OfficeLatifa Tower, Dubai
- Contactask@thearena.show
Our promises, in writing: you can move your spot to the next Arena at any time · we never sell or share your contact data.